The Impact of Color Theory on Your Packaging Design Choices

The Impact of Color Theory on Your Packaging Design Choices The Impact of Color Theory on Your Packaging Design Choices It's well-known that the design of product packaging plays a significant role in shaping consumer choices. Shoppers often identify brands by their shelf appearance, making the choice of packaging colors crucial for attracting attention. Fortunately, there is a wealth of publicly available research on color theory, which explores how different hues can impact feelings and actions. Here’s a guide to selecting the most effective colors for your product's packaging. How color theory and packaging design influence consumers According to a survey conducted by Ipsos, more than 70% of American shoppers believe that the design of product packaging affects their purchasing choices. In other words, buyers often make selections based on the visual appeal of products displayed on retail shelves. It’s crucial for your product to stand out in a crowded marketplace. Strive...