Utilize Vibrant Packaging to Convey Your Brand's Narrative
Utilize Vibrant Packaging to Convey Your Brand's Narrative
The Psychology Of Color Types
Different colors affect people differently; red is known to draw more attention, raise blood pressure, and may signal anything from strength to danger.
Green shades represent nature's harmony and growth. Many consider green an advantageous color for both body and mind as it has a soothing influence that helps slow metabolism.
Blue is an iconic and authentic color that instantly relaxes and revitalizes. While red's passionate intensity may cause anxiety or irritation, blue can provide more calmness and serenity. When asked to picture something calming like water bodies, chances are blue would come to mind as an answer.
Browns can be trusted and sturdy; oranges bring energy and joy; yellow represents intellectual curiosity and optimism; while pink symbolizes tender, loving care and empathy. With such an array of emotions represented by each color combination, it's essential that your brand color psychology strike a balance with both emotions.
How To Pick The Best Colors For Your Brand Packages
By following a few straightforward steps, tapping into brand color psychology becomes much simpler and selecting suitable brand colors for packaging needs.
As your first step, it's essential that you identify your target demographics. Too many businesses claim they sell to everyone; however, this doesn't always reflect reality. Take the time to research who exactly will benefit from what differentiates your brand; tailor the colors of your logo accordingly.
Inspiration can also come in the form of taking a look at your competitors' packaging designs; take note of any common color themes or stories they promote - you might gain ideas from what worked well elsewhere or use this time to spot trends and find colors that can make your brand shine!
The Secrets To Developing Perfect Colorful Product Packages
Once your packaging process is clear, it's time to discover some of the secrets of color selection for packaging products.
Packaging is an essential step as it offers your first opportunity to engage customers and establish your brand's message clearly and concisely. Choose colors and themes carefully as the wrong branding messages could send mixed signals about what your message really means.
To select the perfect colors and branding for your packaging, it is essential that you consider whether or not it echoes that of its competitors or stands out. If it becomes difficult to quickly recognize your product in a lineup, the colors and branding may be off.
Confirm that your product package meets the needs of your target demographic. Use colors that enhance the key emotions you wish for your products to elicit and leverage colors in ways that make sense to both eyes and brains.
Colorful Favorites From IDEA Bottles
Colorful cans and glass jars serve both practical and aesthetic functions to emphasize your brand colors. Take IDEA Bottles' one-ounce cobalt blue big bead Boston round glass bottles as an example; their straight body panel design makes silk screen decorating and label application much simpler, and its cobalt blue hue also stands out on shelves to draw customers' eyes to your brand!
Green Boston round glass bottles from us come equipped with big bead Boston round closures - ideal for spreads, creams, gels and more - offering both flat cap closure and dropper top for liquid products like tinctures or liquid supplements.
IDEA Bottles' collection of amber glass bottles provides the ideal way to filter light and extend shelf life of any contents you store inside them. Ranging from dropper bottles to straight-sided flush-fit jars, their versatile amber collection is an ideal way to filter sunlight while protecting from UV rays.
Contact IDEA Bottles today and learn about our extensive selection of colorful jars, bottles and closures - we are here to meet all of your container and closure needs!
No matter the industry or product line you offer, IDEA Bottles has colorful containers to help package and communicate the brand message of any business.
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